A big change just happened...

Did you see it? How do you feel now?

Author

Dan Sodergren
July 25, 2023

Hi there

Goodbye to the birdie - hello to the X.

It feels like Twitters change to X is unprecedented. Doesn’t it?

But like many things in life and technology - this isn’t the case.

It’s happened before…. Many times. But interestingly…

You just never heard their original names.

Credit to Jon Erlichman for this amazing list of technology companies that changed their name. So hold on…

This is a heck of a list…

Amazon was Cadabra
eBay was Auction Web
Google was BackRub
Instagram was Burbn
Netflix was Kibble
Snap Inc. was Picaboo
Tinder was Matchbox
@meta was Facebook
X was Twitter

Honestly…

Apart from the last two. Had you heard of any of those original company names?

And worth thinking, if they hadn’t changed would they be so big now?

And great comment by Channel 4. Not a “technology” company but…

The part they are talking about is... And yep I still call it 4OD.

Poor Channel 4, has spent ages trying to market to us that change.

And so this is my question to you. About marketing.

And time…

Hope you are well.

Yours sincerely.

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